$SHADES

Somewhere on a farm, a fluffy sheep was handed a pair of massive rainbow wraparound sport shades, the kind that make you look like you just won a downhill race in 2003. Someone took a selfie. The sheep did not take them off. He looked like he was about to drop in.

The picture went round and the crew grew: a donkey with a cartoon grin, a white fluffy dog under purple club lights, and a goat in a fur jacket and a chain. Every one of them had the same visor and the same attitude. Whoever started it never left a name. The shades are the meme.

Here is why it works. Sheep are meant to be followers. They stand in fields, they go "baa" and they get counted at bedtime. This one put on visor shades and became the most extreme athlete in the paddock. Nobody counts him. He counts air time.

$SHADES is for degens who refuse to be the flock. The charts are a halfpipe anyway. You can stand at the top looking scared, or you can put your shades on and drop in. No roadmap. No promises. Just style points.